PodcastsJan 12, 2026
The latest poscasttest
WatchesAug 11, 2016
Apple takes its watch to fashion week
Apple is holding an open-to-the-public viewing of the Apple Watch Tuesday at Paris store Colette in what might turn out to be a preview of the type of retailer the tech giant will tap to carry its smartwatch.
Located on Rue Saint-Honoré, which is lined with a number of museums and high-end boutiques, Colette is considered one of the trendiest concept stores in Paris. The shop sells clothing, accessories including jewelry, books and music on three floors.
Apple will be previewing its smartwatch at the shop during normal store hours, 11 a.m. to 7 p.m. Paris time, in what Colette describes as a “one day only experience.” The preview takes place in the middle of Paris Fashion Week, which started last Wednesday, Sept. 24, and continues through this Wednesday.
While neither the retailer nor Apple would comment on reports that Colette will carry Apple Watch when it’s released early next year, Apple’s decision to preview the watch there indicates that it could be looking to stores that provide an experience, much like its own retail stores, to carry its watch.
Colette is known for its carefully edited selection of merchandise, and for being a trendsetter when it comes to both merchandise and its setup. The shop, for example, has a full restaurant and mineral water bar, called the Water Bar, and the unique shopping experience it provides has been copied by stores worldwide.
Apple debuted its long-awaited smartwatch, which it is simply calling Apple Watch, earlier this month. The timepiece can keep track of how many calories the wearer burns and allow them to answer text messages, among many other functions.
RELATED CONTENT: 5 facts about Apple Watch
Retail price for the Apple Watch begins at $349 and one collection, Apple Watch Edition, offers models in a custom-made alloy of 18-karat yellow and rose gold, leading some to speculate that Apple would tap retail jewelers to carry its timepieces. Apple, however, has remained tight-lipped about the distribution plans for its smartwatch.
Editors' Picks
Sponsored by
More on Watches
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
