Iconery sets the stage for emerging designers

New York--There’s a new jewelry-selling website in the consumer space that allows emerging designers to make an introduction into the market without a large capital investment.

Iconery.com launched this month and “was born of a passion for discovering fine jewelry created by emerging and iconic designers,” according to Ivka Adam and Andrea Linett, the site’s founder/CEO and creative director, respectively. According to the “Our Story” tab on the site, Adam has e-commerce and technology experience with eBay, Hulu and Modnique, while Linett is the former beauty editor at Sassy who went on to help start Lucky Magazine and also has worked as a creative director at Michael Kors and eBay Fashion.

Iconery’s business model is to create pieces made-to-order in small batches using 3D-printed jewelry molds and the production facilities of a large-scale manufacturing partner, Women’s Wear Daily reported.

This system not only offers new jewelry-makers a chance to sell their pieces while keeping costs down, but is also a more turnkey production solution for already established designers.
 
Available now on Iconery are rings, earrings, necklaces and bracelets available in karat gold, vermeil or gold-filled. Gemstones range from moonstones and emeralds to black and white diamonds, with the site boasting that all gemstones and diamonds are certified conflict-free.

Many of the site’s pieces also can be personalized.

Prices on Iconery range from less than $100 to more than $4,000, and shipping is free to all addresses in the United States.

There are 12 designers currently featured on the site: Anne Sisteron, Ariel Gordon, Brady Legler, Daryl K, Elisabeth Bell, Ella Poe, Katie Diamond, Lena Wald, Mara Carizzo Scalise, Nancy Newberg, Naomi Gray and Wren. Each designer has their own landing page; users also can browse jewelry by category.

WWD reported that designers Paige Novick, James Colarusso and Marla Aaron are ambassadors of the site and will create exclusive pieces to be featured on there, and that Iconery also will offer pieces under its own label.