PodcastsJan 12, 2026
The latest poscasttest
TechnologySep 01, 2014
Nordstrom launches Instagram shopping experience
Consumers perusing photos on Nordstrom’s Instagram account now have a more seamless method of purchasing items they see there and want to own.
When Instagram users hit the Like2Buy link on Nordstrom’s profile page (blue link on the left) they are brought to another page (right) that links them to a gallery of the products the store has featured on Instagram, where they can find mo
Seattle--Consumers perusing photos on Nordstrom’s Instagram account now have a more seamless method of purchasing items they see there and want to own.
Here’s how it works: when a consumer sees a photo posted on Nordstrom’s Instagram account that they’re interested in purchasing or learning more about, they can click on the department store’s profile name and then the link on its profile page.
This will bring them to a gallery of the products featured on Instagram, where they can select an item and be brought directly to Nordstrom.com to complete their purchase.
“Like2Buy” is the name of the feature that allows for this more seamless method of shopping, powered by Philadelphia-based Curalate, an all-in-one visual marketing platform for Pinterest, Instagram, Tumblr and Facebook that helps companies drive consumer engagement, build brand awareness and form more meaningful relationships with its customers.
Bryan Galipeau, Nordstrom’s social media director, said the brand continues to hear from customers that they want speed and convenience incorporated into the places they shop with the brand, including social media platforms.
“Instagram’s high engagement rate makes it a powerful platform for branding and commerce,” Curalate CEO and co-founder Apu Gupta said. “With Like2Buy, Curalate is making it easy for Nordstrom to leverage Instagram in a way that provides Nordstrom’s customers even easier access to the products they want.”
Editors' Picks
Sponsored by
More on Technology
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
