Fabergé installs ‘digital mirror’ at Harrods

London--Fabergé has teamed with street style icon Miroslava Duma to launch a “digital mirror” at its nearly month-long in-store Easter promotion at Harrods department store in London.

Duma, founder of the online platform Buro 24/7, will launch the “Fabergé Cinescope,” an interactive experience that’ll allow visitors to try on Faberge jewelry through a digital mirror, as well as create a one-of-a-kind animation portrait of themselves that can be shared on social media.

According to Fabergé, the idea behind the Cinescope stems from a Victorian novelty that created a pre-cinematic form of animation using the trompe-l’oeil effect, where two images placed on either side of a disc created the illusion of being one image when the disk was rotated quickly.

“We are delighted to work with Miroslava Duma on this exciting project,” said Fabergé Creative and Managing Director Katharina Flohr. “Miroslava represents the modern-day Tsarina with her glamorous allure and sophistication. She is also a successful, accomplished digital innovator with an exceptional sense of style.”

Faberge is the first jeweler to take over Harrods with a major in-store event. “A Fabergé Easter at Harrods” will run at the department store from now until April 21.

The collaboration will also bring a pop-up salon into the retail store to feature the jewelry collections created for Fabergé by the late Parisian jeweler Frédéric Zaavy, marking the first time the collection will be seen in its entirety since its creation.

An “Egg Bar” will showcase the brand’s iconic egg pendants, while an in-store engraving service will allow clients to personalize gold egg pendants.

Additionally, an exhibition space will present the original 1901 Fabergé Apple Blossom Egg--a Faberge Easter egg made of gold, diamonds and nephrite created for a prominent Russian lady named Varvara Kelch--among other historic pieces that have never before been showcased in the U.K. or in a non-museum environment.