PodcastsJan 12, 2026
The latest poscasttest
EditorsFeb 02, 2012
Put a pin on it
I’ve been hearing a lot of buzz lately about Pinterest, starting at the recent JA New York Show when an industry colleague, and budding jewelry designer, was showing off her boards in the press room. The topic of Pinterest arose...
I’ve been hearing a lot of buzz lately about Pinterest, starting at the recent JA New York Show when an industry colleague, and budding jewelry designer, was showing off her boards in the press room.
The topic of Pinterest arose again yesterday when I was interviewing Dan Gordon, of Samuel Gordon Jewelers in Oklahoma City, for a separate story.
For those of you don’t know Dan, he is one of the most forward-thinking jewelers in the industry when it comes to the use of technology and social media. The way he has used social media to broaden his reach has been the topic of countless articles, both in this publication and elsewhere. If there is something new that’s going to be relevant coming up in the social media space, Dan knows about it.
After speaking with Dan, I decided to try out Pinterest myself, to see what all the buzz was about regarding this new photo sharing site.
The same concept applies in the case of Pinterest, but instead of being visible only to the handful of friends who entered my teenager lair of solitude, millions of people online can see it.
On Pinterest, you can search by keyword -- say, jewelry or rings -- and see the items other users have pinned because they want to do make, see, do or buy them. You can then re-pin them to your own boards. And, just like Twitter, you can “follow” your friends, customers or simply people whom you think post interesting content.
Pinterest also lets you pin things from outside websites, such as this beautiful, custom star ruby ring or these turquoise and brown diamond earrings I pinned from Greenwich Jewelers here in New York to my “Jewelry I like” board. While I simply cut and pasted the direct links into Pinterest, there is a little piece of code retailers can use to install a “Pin it” button on their website, allowing browsers to denote a piece of jewelry as a favorite that then gets shared on Pinterest.
This past holiday season, Gordon said he held
Editors' Picks
Sponsored by
a Pinterest-themed contest, offering a $500 gift certificate to one randomly selected person who pinned at least one item from SamuelGordons.com to their Pinterest page. The more items you pinned, the more times you were entered to win.
Gordon said website traffic spiked as a result of the contest.
“It’s a huge discovery tool and it becomes addictive,” he said. “From a marketing standpoint it has a potential of being a huge traffic generator.”
Gordon said website traffic spiked as a result of the contest.
“It’s a huge discovery tool and it becomes addictive,” he said. “From a marketing standpoint it has a potential of being a huge traffic generator.”
More on Editors
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
