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What You Might Have Missed: Kim K., A Shiny New Campaign
Coverage of the Kim K. robbery, best-selling bridal, and the new campaign promoting diamonds were among the most popular articles on National Jeweler last week.

New York--Coverage of the Kim K. robbery and the new campaign promoting diamonds were among the most popular articles on National Jeweler last week.
1. What We Can Learn from the Kim Kardashian Jewelry Heist
The robbery of the reality star in Paris shines a light on the dangers of over-sharing on social media.
2. Costco Ordered to Pay Damages in Tiffany Case
The initial verdict in the case was for Costco to pay $5.5 million in unlawful profits to the venerable jeweler for selling rings labeled “Tiffany” that weren’t made by Tiffany & Co.
3. Imagine Bridal’s Top 10 Best-Selling Styles
The brand’s most popular wedding-related rings include a mix of halo styles and eternity bands.
4. What the New Campaign Promoting Diamonds Looks Like
Last week, the Diamond Producers Association revealed the first two commercials in “Real is Rare,” the new generic marketing campaign intended to stoke demand for diamonds among millennials.
5. The Forecast for the Holiday Season: Merry and Bright no photo for this one
The NRF and Deloitte both predicted that sales will increase about 4 percent while PricewaterhouseCoopers shared an even more bullish outlook.
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