Report: Mobile Jewelry Searches Up 100 Percent

Dublin, Ireland--Karus Chains, a Dublin-based e-commerce company that sells men’s jewelry, has released a report showing that the number of Google searches for jewelry made on mobile devices increased 100 percent worldwide in 2015, and was up 110 percent in the United States.

The company said its data is based on Google’s Keyword Planner tool on more than 5 million individual searches, focusing on the top searches for gold and silver jewelry.

The data, Karus Chains said, also shows that in 2015 mobile devices became the most popular type of device for online searches for jewelry.

In its report, the company said while globally, Internet searches for silver and gold jewelry rose by 41 percent in 2015, searches for silver and gold jewelry made on a mobile device rose by 100 percent. Mobile devices also were used 58 percent of the time for silver and gold jewelry searches last year, a 42 percent increase from 2014.

In the U.S., Internet searches for gold and silver jewelry climbed 48 percent, while the number of mobile searches for the same category rose 110 percent. Mobile devices were used for 61 percent of searches for gold and silver jewelry in 2015, another 42 percent increase on the previous year.

“The obvious conclusion that can be drawn for this is that more people are undertaking online research/searches before they make a purchase and that mobiles are increasingly being used for research/searches,” Karus Chains said.

While the report stated that the increase in searches does not translate directly into more sales of gold and silver jewelry, Karus Chains concluded that it is evidence of both the ubiquity of mobile devices today and the fact that consumers are doing more product research on their mobile devices.

Here is some more data from the Karus Chains report.
--The number of Google searches for gold and silver jewelry globally went from 3.7 million in 2014 to 5.3 million in 2015. That’s 1.5 million additional searches, an increase of 41 percent.
--The number of searches (for gold and silver jewelry globally) using a mobile device went from 1.5 million in 2014 to just more than 3 million in 2015, a 100 percent increase thanks to 1.5 million more searches.
--The number of searches using a computer dropped by 4 percent in 2015, while searches using a tablet rose by 19 percent in 2015.
--In the U.S., the number of overall gold and