PodcastsJan 12, 2026
The latest poscasttest
EditorsOct 27, 2009
Tech-focused displays
Working on the interactive display story this month gave me a fun taste of what's to come in jewelry retailing, and it’s something I'm very much looking forward to. I love perusing jewelry in stores--who isn't attracted to bright, shiny...
Working on the interactive display story this month gave me a fun taste of what's to come in jewelry retailing, and it’s something I'm very much looking forward to.
I love perusing jewelry in stores--who isn't attracted to bright, shiny things?--but I have to admit, I don't know that I would call it the most fun experience. I often feel slightly uncomfortable when I see that I’m being watched like a hawk, add to that, unlike in stores such as Apple, where I can test out products to my heart's content, I can't touch and feel the jewelry without the help of a salesperson.
I know that's simply safe jewelry retailing, but a few new technologies are helping to add more excitement to the experience.
At Geneva's l'Heure Asch, an interactive display located right in the store window helps to draw passersby indoors. Pressing a touch pad located on the outside glass turns the displays inside, allowing customers to see a greater array of timepieces.
Amsterdam-based retailer Ace Jewelers Group uses an augmented reality tool on its Web site. Customers who visit the site are invited to virtually "try on" rings on their own computer. They simply print out a marker item, such as a paper ring, put it on and point it at their Web cam. The user will then be able to select from various pave rings on Ace's Web site, and their chosen ring will show up on their hand onscreen, in the place of the marker ring. If customers like what they see, they can purchase the ring online or visit one of the retailer's stores. Devised by London-based Holition, retailers can use the tool on their Web sites or via in-store kiosks.
Editors' Picks
Sponsored by
More on Editors
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
