Kingswood Adds New Private-Label Jewelry Care Products

At the recent Las Vegas jewelry trade shows, the manufacturer introduced new customizable cleaning cloths, ultrasonic cleaners and addition of the “Women Owned” logo.

Brecken Branstrator brecken.branstrator@nationaljeweler.com

The Kingswood Company launched these jewelry cleaning wipes at the Couture jewelry trade show in Las Vegas, where it returned as sponsor of the Sparkle + Shine Lounge, allowing attendees to view and receive samples of its full line of jewelry care products.

Columbus, Ohio--The Kingswood Company has launched a slew of new products for jewelry care.

At the jewelry trade shows in Las Vegas, the company launched two private label cleaning products--jewelry cleaning wipes and microfiber cleaning cloths--which it said are ideal for use on watches.

The jewelry cleaning wipes were designed to be easy to stash in a purse, luggage or desk drawer to clean watches and jewelry on the go. Each wipe is wrapped individually to minimize moisture loss over time.

The Kingswood Company said the wipe-cleaning formulation is safe for all metals and varieties of jewelry, including delicate gemstones and fashion pieces, while also being strong enough to remove dirt and oil build-up.

Meanwhile, its private-label microfiber cleaning cloths are designed to remove fingerprints, dirt and oils from metals, gemstones and watch faces without streaking or leaving lint residue. They can be used alone or paired with a liquid cleaning formula.

The 100-percent microfiber cloths are available in a woven or knit fabric in a variety of colors, easily designed to match a retailer’s branding.

The Kingswood Company also launched at the Las Vegas jewelry trade shows two ultrasonic jewelry cleaner options--the Ultrasonic Jewelry Cleaner and the Mini-Sonic Jewelry Cleaner. Both options are available in private label.

The Ultrasonic Jewelry Cleaner uses a wave frequency meant for cleaning delicate and intricate jewelry items. It features a stainless steel 420 ml tank, 45 kHz frequency, a jewelry basket, optional jewelry touch-up brush and/or watch holder, and can be used with water or with a liquid jewelry cleaning formulation.

The cleaning cycle is three minutes long and concludes with an automatic shut-off for safety and convenience.

The Mini-Sonic Jewelry Cleaner also cleans jewelry using ultrasonic technology with a lower frequency of 35 kHz. It’s available at a lower price point and is 120-volt AC powered rather than battery operated.

The machine also includes a jewelry basket and can be used with water or a jewelry cleaning formulation.

Both can be fully customized and will be available in the fourth quarter.

The company also announced plans to integrate the Women’s Business Enterprise National Council’s “Women Owned” initiative into their product offerings.

“Women Owned” raises awareness of female entrepreneurs and women-owned businesses, allowing consumers to identify and support businesses certified as at least 51 percent owned, operated and controlled by one or more women. (Kingswood President & CEO Kristie

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Nicolosi acquired the company in 2005, and it became a WBENC-certified business the following year.)

Companies that qualify are able to use the “Women Owned” logo on products and marketing materials to provide an identifier for consumers. The Kingswood Company will offer inclusion of the logo on private-label products manufactured for retailers starting this year.

“Though we have been certified as a women-owned business for more than a decade, we are excited about the Women Owned program and the traction it has gained recently in the market,” Nicolosi said.

“Because businesses must be certified, and we are the only private-label jewelry care products manufacturer with the ‘Women Owned’ designation, we are proud to be able to offer this logo placement to our customers on our private-label products.”

Concurrent with the news about the product releases, The Kingswood Company also announced the expansion of its manufacturing and office space to accommodate “continued significant business growth.”

After expanding from 6,000 square feet to 11,500 square feet in 2014, this latest expansion now will increase the footprint to more than 17,000 square feet.

The company said it has seen a compounded annual growth rate of nearly 15 percent over five years, fueled by investments in expanded product and packaging offerings.

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.