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Borsheims Matches Nail Colors to Gemstones
The retailer set up a nail bar to promote jewels during Omaha Fashion Week.
Borsheims set up a nail bar during Omaha Fashion Week where attendees could receive jewel- and gem-inspired manicures.
Omaha, Neb.--Omaha-based Borsheims is an annual supporter of its local Fashion Week, and this year the jeweler got extra creative in promoting it.
The retailer hosted a “Sparkle and Shine Nail Bar” during Omaha Fashion Week 2017, teaming up with nail salons in the area to give Fashion Week attendees manicures in hues that resembled opals, morganite, gold and diamonds, as well as Borsheims’s signature store colors: burgundy and silver.
The Berkshire Hathaway-backed store also hosted its own pop-up shop, where consumers could shop a selection of Borsheims product.
RELATED CONTENT: 50 Jewelers/50 States: NebraskaAdditionally, Borsheims sponsored the Omaha Fashion Week red carpet, as it has in years past.
The store isn’t afraid to think outside the box when planning its events. Earlier this month, Borsheims hosted snakes, lizards and exotic birds at its store to raise money for the local zoo.
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