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JA to Host Next Learning Workshop in Providence
The one-day workshop will be held July 17 at the Rhode Island School of Design.
Hosted by Jewelers of America and the Providence Jewelers Club, the Multifaceted Learning Workshop is set for July 17 at the Rhode Island School of Design.
Providence, R.I.—Jewelers of America is hosting a learning workshop next week in Providence, Rhode Island.
The Multifaceted Learning Workshop is scheduled to take place on July 17 at the Rhode Island School of Design.
JA is hosting alongside the Providence Jewelers Club.
The event is part of a series of learning workshops designed to make education more accessible to independent jewelers.
The day will begin at 8:30 a.m. with registration and networking over coffee, followed by a welcome announcement at 9:30 a.m.
The first session is “Building a Successful Brand,” held from 9:45 to 10:30 a.m., presented by Stephanie Goldman, director of marketing at Hearts on Fire.
The company launched its signature branded diamond in 1996. Nearly 30 years later, Goldman will talk about the brand’s relaunch and how it works to stay relevant to today’s consumer while staying true to its brand DNA.
A panel of experts will discuss “Sparkling Strategies for Digital Marketing” from 10:30 to 11:15 a.m.
Panelists include Dillan Dove, director of Jewelry for U.S. and Canada at Podium, Janina Messerlian, vice president of Baxter’s Jewelers, and Jennifer Shaheen, president of Technology Therapy Group.
The discussion will cover the latest digital marketing tools and trends impacting online success. Panelists will share their experiences in the unique world of fine jewelry marketing.
Edward Lemire, president of ESP Global, will present “History of the Jewelry Industry” from 11:15 a.m. to 12 p.m.
Lemire will look back at the last 50 years in the U.S. jewelry industry, focusing on the manufacturing and supply of fashion, costume, and fine jewelry.
Related stories will be right here …
The Multifaceted Learning Workshop is scheduled to take place on July 17 at the Rhode Island School of Design.
JA is hosting alongside the Providence Jewelers Club.
The event is part of a series of learning workshops designed to make education more accessible to independent jewelers.
The day will begin at 8:30 a.m. with registration and networking over coffee, followed by a welcome announcement at 9:30 a.m.
The first session is “Building a Successful Brand,” held from 9:45 to 10:30 a.m., presented by Stephanie Goldman, director of marketing at Hearts on Fire.
The company launched its signature branded diamond in 1996. Nearly 30 years later, Goldman will talk about the brand’s relaunch and how it works to stay relevant to today’s consumer while staying true to its brand DNA.
A panel of experts will discuss “Sparkling Strategies for Digital Marketing” from 10:30 to 11:15 a.m.
Panelists include Dillan Dove, director of Jewelry for U.S. and Canada at Podium, Janina Messerlian, vice president of Baxter’s Jewelers, and Jennifer Shaheen, president of Technology Therapy Group.
The discussion will cover the latest digital marketing tools and trends impacting online success. Panelists will share their experiences in the unique world of fine jewelry marketing.
Edward Lemire, president of ESP Global, will present “History of the Jewelry Industry” from 11:15 a.m. to 12 p.m.
Lemire will look back at the last 50 years in the U.S. jewelry industry, focusing on the manufacturing and supply of fashion, costume, and fine jewelry.
After lunch, JA and Providence Jewelers Club will present the “Membership Minutes” from 1 to 1:15 p.m.
Franklin Klink, field loss prevention manager at Jewelers Mutual, will present “Spot the Risk” from 1:15 to 2:30 p.m.
He will outline potential risks, including physical theft and cyberattacks, and share safety best practices.
The session will include an interactive approach to store security and loss prevention based on real-life events.
Next, Steven Rees, executive laboratory director at the International Gemological Institute, will present “How to Maximize Sales of Natural and Lab-Grown Diamonds” from 2:30 to 3:15 p.m.
In his presentation, Reese will share how to make the most of both natural and lab-grown diamond sales, especially as consumers opt for more affordable jewelry.
After a networking break, attendees can listen in on “Maximizing Returns: Mastering Jewelry Refining for Manufacturers and Retailers” from 3:30 to 4:15 p.m.
Speakers include Gannon & Scott’s John Antonacci, vice president of sales and marketing, and Andrew McManus, general manager.
The pair will discuss strategies to elevate refining processes and boost profitability.
The interactive session is geared toward both manufacturers and retailers, with insights on refining techniques, market trends, and innovative approaches to maximize the value of precious metals.
The last session of the day is “Consumer Buying and Jewelry Trends” from 4:15 to 5 p.m.
Speakers include Jackie Mecca, senior vice president of GM Luxury Markets at Synchrony, and Amanda Gizzi, director of public relations and events at JA.
The session will dive into findings from Synchrony’s 2023 “Major Purchase Study,” which looked at the consumer journey when making purchases worth $500 and above, as well as customer buying behavior. Gizzi will also share the latest jewelry trends.
From 5 to 7 p.m., attendees are invited to a cocktail party.
The cost of the one-day workshop is $75.
For more information or to register, visit the Jewelers of America website.
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