PodcastsJan 12, 2026
The latest poscasttest
IndependentsApr 11, 2017
Leitzel’s Jewelry is Opening a New Store on Chocolate Ave.
The family-owned business’s second store is set to open in Hershey, Pennsylvania, in June.
Hershey, Pa.--What’s a better combination than jewelry and chocolate?
Third generation jeweler Leitzel’s Jewelry is banking on the pairing being a hit as they open their second location at 1661 Chocolate Avenue in Hershey, Pennsylvania, this June.
Their flagship is located in nearby Meyerstown.
“The building was vacant for quite some time,” second-generation owner Ceylon Leitzel said of the new location, which he purchased in September.
Leitzel said the building, which formerly was a bank, had been unoccupied for a year.
“It is a prime location in a vibrant community. I was excited about the opportunity to make the building great again and bring our jewelry and customer service to the area,” he said.
The new store is being renovated to house a jewelers’ workshop for on-site repairs, a custom design studio for new pieces and an 1,800-square-foot showroom.
Allison Leitzel Williams, a third generation member of the Leitzel family, is the store’s buyer and is stocking the new location with diamond jewelry from little-known brands alongside pieces from larger companies like Pandora, Sylvie, Citizen, Seiko and Naledi.
“We have received a lot of positive feedback from our current customers in Hershey and Palmyra,” Leitzel Williams said.
“I’m excited to provide a more convenient shopping experience to guests who already travel to work with us in Myerstown, as well as have the opportunity to meet and serve new customers in Palmyra, Hershey and Hummelstown.”
Leitzel’s Jewelry on Chocolate Avenue will open June 1. The company will announce special opening-related events on its Facebook page.
Leitzel’s is looking for full and part-time employees for its new store. For more information, contact Allison Leitzel Williams at mail@leitzelsjewelry.com.
Editors' Picks
Sponsored by
More on Independents
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
