WatchesJun 10, 2024
Sotheby’s Makes Changes at Top of Watch Division WatchesJun 25, 2024
Formula One Driver Latest High-Profile Investor at Chrono24
Charles Leclerc and his brother, Lorenzo Leclerc, have sunk money into the watch marketplace.
Formula One driver Charles Leclerc, right, recently became an investor in watch e-tailer Chrono24. He is pictured with Tim Stracke, Chrono24 founder and current chairman of the board. (Photo courtesy of Chrono24)
Karlsruhe, Germany—Chrono24 has added another high-profile athlete to its roster of investors.
Earlier this month, the online watch retailer announced that Formula One driver Charles Leclerc has sunk money into the company.
The 26-year-old was born in Monte Carlo, Monaco, and races for Scuderia Ferrari.
He’s currently in third place in the Formula One rankings and earlier this month, won the prestigious race in his hometown, the Monaco Grand Prix.
He’s also a “passionate” watch collector, according to Chrono24.
Leclerc invested in the company with this brother, Lorenzo Leclerc.
Charles consults with this brother on entrepreneurial ventures and, together, the two founded All Time, a family business dedicated to supporting athletes and agents.
“The watch world has long captivated me as one of my many passions,” Charles said.
“There’s a real unification between watch lovers around the world, and my brother and I are excited to be an even deeper part of that community through our investment involvement with Chrono24.”
Related stories will be right here …
Earlier this month, the online watch retailer announced that Formula One driver Charles Leclerc has sunk money into the company.
The 26-year-old was born in Monte Carlo, Monaco, and races for Scuderia Ferrari.
He’s currently in third place in the Formula One rankings and earlier this month, won the prestigious race in his hometown, the Monaco Grand Prix.
He’s also a “passionate” watch collector, according to Chrono24.
Leclerc invested in the company with this brother, Lorenzo Leclerc.
Charles consults with this brother on entrepreneurial ventures and, together, the two founded All Time, a family business dedicated to supporting athletes and agents.
“The watch world has long captivated me as one of my many passions,” Charles said.
“There’s a real unification between watch lovers around the world, and my brother and I are excited to be an even deeper part of that community through our investment involvement with Chrono24.”
The Leclerc’s investment follows Chrono24’s July 2023 announcement that soccer star and luxury watch collector Cristiano Ronaldo had sunk money into the company.
The Karlsruhe, Germany-based e-tailer also has attracted funding from Bernard Arnault’s family investment company Aglae Ventures, General Atlantic, Insight Partners, Sprints Capital, former Richemont director Gianni Serazzi, and Yoox/Net-A-Porter founder Alberto Grignolo.
“We are extremely proud to welcome Charles and Lorenzo into our Chrono24 adventure,” said Carsten Keller, who took over as the company’s CEO at the beginning of the year.
“These brothers are highly esteemed and share our passion for watches as well as our company’s drive for excellence. Their savvy is formidable, and together, we are poised to reach new heights.”
Editors' Picks
Sponsored by
More on Watches
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
