Editors

At home between East and West

EditorsAug 25, 2010

At home between East and West

The influence of the Far East on Western jewelry design is nothing new to American jewelers, who can--these days--have their pick of chandelier earrings, pile-on bangles and stackable rings fit for a Bollywood princess (and perfect for American self-purchasers looking...

The influence of the Far East on Western jewelry design is nothing new to American jewelers, who can--these days--have their pick of chandelier earrings, pile-on bangles and stackable rings fit for a Bollywood princess (and perfect for American self-purchasers looking for an exotic, Eat Pray Love-like look).

But two brands that held press previews recently have found their design groove by channeling the history, culture and geography of the Middle East to create jewelry that can work equally well in Istanbul and Illinois. And while each of these companies manufactures and sells its own jewelry at the retail level, they are both eyeing retail partnerships in the United States.


One is Zaiken Jewelry, a newcomer to the industry that debuted in June, which offers pieces inspired by Arabic culture that come in at entry-level to mid-range price points. The other, at the higher end of the price spectrum, is Gilan, an Istanbul, Turkey-based global jewelry brand with a retail store on Fifth Avenue on Manhattan's Upper East Side.


Zaiken Jewelry


Zaiken Jewelry's founder/designer Malak Atut came up with the company's moniker by combining the names of her two sons: "Zain," which means "object of beauty" in Arabic and "Kenz," which means "treasure." Crafted in fine gold and sterling silver, Zaiken's jewelry is hand-made by skilled local artisans in New York City.


The goal of Atut's collections: to reflect both the richness of her Middle Eastern lineage and the sophistication of her New York City upbringing. The results are pieces inspired by Islamic art, the rippling desert terrain and the art of calligraphy, with symbols such as the crescent moon, the evil eye and the hand of Fatima, also working their way into her work.


To view the images below at a larger size, simply click on them.





Zaiken "Allah" pendant necklace from the "Calligraphy Collection" in 14-karat rose gold with purple sapphire accent retails for $545. The fluid, sensual curves of the collection pay homage to calligraphy, a celebrated Islamic art form.




"Five Pillars Collection" necklace by Zaiken in hand-hammered silver with a rhodium finish is accented with assorted color tourmalines. Retails for $525. One stone in the collection sits as the largest in the group of five, paying homage to the first pillar, the belief in a unifying God.




Zaiken's "Desert Dunes Collection" ring pays homage to the mystique of the Middle Eastern desert. This

oxidized silver piece retails for $150.



The "Mediterranean Collection," designed to evoke the colors of the sea for which it was named, features custom-made necklaces such as this one with assorted emeralds, rubies, and sapphires on a 14-karat yellow gold clasp, retailing for $1,250.




The "Woven Star Collection" pays tribute to the star, a universal symbol of balance, harmony and cosmic order. Earrings in oxidized silver retail for $145.


Gilan

Gilan
, a Turkish jewelry house, was founded by two brothers, Muharrem and Ferhan Gilan, in 1980, but the company's design influences date back to jewelry-making masters from centuries ago.


Jewelry artisans based in Istanbul create the company's signature collections, which aim to bring the opulent Sultan Court swag to the 21st century. One of the brand's signature looks: rose-cut diamonds (popularized by Dutch diamond cutters of the 16th century, but now making a comeback) set in silver with detailed engraving work on a yellow gold back as part of an exclusive technique called Telkari.

The new "Bosphorus Dreams Collection," set for launch in November, pays homage to the famed strait connecting the Black Sea and the Mediterranean, where East meets West. The collection features pieces that symbolize the waterway, the boats and even the dolphins that traverse the strait.

Although Gilan has its own retail store, it is also looking into wholesaling to select U.S. retail partners that fit with the brand's aesthetic.




Gilan "Colored Domes" ring features 4.59 carats of pink tourmaline and 0.62 carats of diamonds; suggested retail price is $6,200.




Gilan "Cabochon Sparkling Waves" ring features 29.89 carats chalcedony, 0.52 carats of white diamonds; suggested retail price is $5,100. 




Gilan "Bosphorus Collection" necklace in white gold features 22.89 carats of sapphires, 6.84 carats of emeralds and 9.74 carats of diamonds; suggested retail price is $92,500.


 




Gilan "Secret Palace" earrings in white gold feature 14 carats of amethyst and 1.92 carats of diamonds; suggested retail price is $12,000.





Gilan "Moon Reflection" 18-karat white gold ring features 23.50 carats white crystal and 1.16 carats diamonds; suggested retail price is $6,500.


 


Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

trend retail.jpg
PodcastsJan 12, 2026
The latest poscast

test

Screenshot from 2026-01-12 06-22-03.png
PodcastsJan 12, 2026
New podcast without sponsor

test

20210205_Alexia_Connellan_Gatsby_earrings.jpg
TrendsJan 12, 2026
New test Article

test article

trend ss21@2x.jpg
Brought to you by
new sponsored article

test

2019_De_Beers_rough_NEW_1.jpg
PodcastsJan 12, 2026
New sponsored podcast

test

Weekly QuizOct 03, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
MNQ FINAL - NJ web - 1872 x 1052 px.png
PodcastsJan 12, 2026
Introducing My Next Question, the Podcast

A monthly podcast series for jewelry professionals

Screenshot from 2025-12-31 12-03-28.png
PodcastsDec 31, 2025
Test new podcast post

Test new podcast post

Jewelers Mutual Group Cybersecurity
Brought to you by
Navigating Cybersecurity: Essential Guidance for Jewelers

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

MNQ - studio - screen -1920 x 1080.png
PodcastsDec 29, 2025
Molly Test Podcast Episode

This is the abstract for Molly Test Podcast Episode

image 169 (4 col).png
PodcastsDec 10, 2025
Podcast With Video

Podcast Without Video or Audio or Image

image 169 (4 col).jpg
Recorded WebinarsDec 04, 2025
New Recorded Webinar for tests

New Recorded Webinar for tests

User-Avatar-PNG-Picture.png
PodcastsDec 03, 2025
Test Article Title

test Abstract

20210204_Couture_show_shot.jpg
PodcastsDec 02, 2025
New podcast

test desc

Screenshot from 2025-12-05 13-54-41.png
PodcastsNov 27, 2025
Test Podcast With Video

Test Podcast With Video. New interview with Ada Lovelace.

Image for tests
PodcastsNov 25, 2025
Test New Podcast Post

Abstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.

National Jeweler columnist Peter Smith
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling Luxury

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

Edgar Mitchell wearing Rolex watch on Apollo 14
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for Sale

The GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.

Simon meet me at the mall campaign
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’

The ads celebrate the mall culture of the ‘80s and ‘90s.

Platinum Guild International training
MajorsOct 09, 2024
PGI Launches New Virtual Sales Training

Retail sales associates can access the video series on mobile to refresh their selling skills.

Gathering at Bharat Diamond Bourse for COVID vaccinations
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures

For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.

Sotheby’s A Tsar’s Treasure: Ferdinand of Bulgaria
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian Tsar

The November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.

Rough diamonds mined at the Diavik Diamond Mine
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s Life

Commercial production has begun underground at the Canadian diamond mine’s A21 pipe.

Stock image of hand holding phone by keyboard
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday Season

Deloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.

Sylvie and Uncommon Man Campaign
CollectionsOct 08, 2024
Sylvie Adds New Men’s Bands

The Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.

Diamond on polishing wheel Venus Jewel India
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’?

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

Rio Tinto 2024 Beyond RareTM Tender Art Series
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender

The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.

Kristi Yamaguchi and Scott Heller
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New Collection

A portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy