JA New York to Feature Pop-Up Sessions, New ‘Industry Row’

New York—The upcoming JA New York Fall show, slated for Oct. 29-31 at the Javits Center, will feature pop-up education sessions and networking opportunities. 

The event will also include the newly minted “Industry Row,” a dedicated area where attendees can find returning organizations like the Women’s Jewelry Association and the Jewelers Board of Trade, as well as groups attending the show for the first time, including Black in Jewelry Coalition (BIJC), Diamonds Do Good, De Beers Institute of Diamonds, and GCAL.

The new additions are meant to help attendees “fill their cases” ahead of the holiday season while also enhancing their business knowledge and relationships, the show said.

“In-person events are so important for forging and strengthening the relationships that form the foundation of our industry,” said Tobi Smith, JA New York’s global accounts manager. 

“Our Fall show is bringing together a stellar collective of exhibiting designers, manufacturers and brands, retailers and industry influencers for three focused days of shopping, networking and education; these shared experiences are so important to maintaining the vitality of this amazing industry and we’re delighted to spearhead so many important initiatives.”

On Sunday, educational talks will kick off at 2 p.m. with Ben Guttery of Third Coast Gems speaking about best practices for leveraging social media to boost one’s business. 

Because the pop-up sessions are designed for attendees to “pop in and out” to provide flexibility for appointments, all presentations will be accompanied by happy hours, with De Beers Institute of Diamonds hosting a wine and beer mixer at 2 p.m., coinciding with Guttery’s talk.

Following Guttery’s presentation and Q&A, Adrienne Sanogo, GIA Graduate Gemologist and founding board member and education chair for BIJC, will be speaking at 2:45 p.m. on how to find and nurture quality staff in the current job market. 

On Monday at 2 p.m., Julia Hackman Chafé, gem dealer and jewelry content creator at Jewels with Jules, will speak about her path to social media fame. 

To close the education sessions, Nancy Orem Lyman and Madison Harvey from Diamonds Do Good will give a presentation Tuesday at 11 a.m., sharing what it’s like at a diamond mine and how diamonds benefit the communities in the areas they’re sourced from. 

Ahead of the show, on Oct. 23, Matt Tratner will officially join JA New York as group show director.  

He will also be in attendance throughout the event. 

For more information, contact Michelle Orman at michelle@lastwordcomm.com.