Jean Dousset Lab-Grown Diamond Brand Opens First Store

The company helmed by a Cartier descendant now has a West Hollywood outpost.

Ashley Davis Ashley.Davis@nationaljeweler.com

Jean Dousset lab-grown diamond jewelry West Hollywood store

Angular diamond facets inspired the interior and façade of the new Jean Dousset store in West Hollywood, California, the brand’s first brick-and-mortar location.

West Hollywood, Calif.—The Cartier descendant behind Paris Hilton’s engagement ring has opened the first store under his namesake line.

The Jean Dousset flagship opened its doors Sept. 6 at 607 La Cienega Blvd. in West Hollywood, California.

“Timing, confidence, and opportunity converged as we proudly unveil our first flagship boutique, marking the culmination of my transformative journey as a designer and a total paradigm shift in the global diamond industry,” said Dousset.

“With a physical retail presence, consumers can see the perfection of designer lab diamonds firsthand while adding that experiential element in acquiring the diamond jewelry they desire.”

Dousset is the great-great-grandson of Cartier founder Louis-François Cartier. Dousset cut his teeth working for other Parisian high jewelers like Chaumet, Boucheron, and Van Cleef & Arpels.

The jeweler made the move to Los Angeles to open the Van Cleef & Arpels Beverly Hills showroom and never left, venturing out on his own in 2010 to specialize in diamond engagement rings for a celebrity clientele.

In 2020, he launched a lab-grown diamond jewelry company, Oui by Jean Dousset, which has since rebranded to Jean Dousset.

At the new store, customers can learn about the science behind lab-grown diamonds in person.

Imagined and executed by architecture firm Design, Bitches, the 550-square-foot space is meant to reflect the meticulous process of creating a diamond, from growing the rough to polishing the final finished stone.

The fragmented steel and glass store façade is an ode to a diamond’s facets.

The bold, angular storefront design is echoed in the interior’s mirrors, custom display cases, and furnishings, like a chiseled plaster table.

The brand’s signature engagement rings are displayed throughout, while nods to Dousset’s heritage are contained within one “heritage wall” that features pictures of Dousset’s family, including Louis-François Cartier.

A back room facilitates private appointments for clients to design their custom treasures.

“The first of its kind, the Jean Dousset boutique represents the spirit of the brand: no compromises and the freedom to indulge oneself through creativity,” said Rebecca Rudolph, co-founder of Design, Bitches.

“Our collaboration with Jean has been liberating. We developed a new way to work, inspired by his passion for design, his quest to push the boundaries of craft, and his drive to break down the barriers surrounding luxury spaces.”

Lab-grown diamond jewelry designer Jean Dousset in the West Hollywood store — Designer Jean Dousset

The store also showcases lab-grown diamond jewelry pieces from Dousset’s many collections, including the latest, a high jewelry assortment of special, one-of-a-kind offerings.

Priced between $24,800 and $168,000, the high jewelry collection’s 20-plus pieces include high-wattage two-stone rings, diamond solitaires, eternity bands, and tennis necklaces.

The Jean Dousset flagship will be open for business weekly Monday through Friday from 11 a.m. to 6 p.m. and Saturday from 10 a.m. to 6 p.m.