MajorsJul 20, 2022
EBay Expands Authentication to Jewelry with GIA PartnershipTechnologyMay 04, 2023
EBay’s New Platform Connects Designers to Secondary Market
The “Certified by Brand” program gives shoppers access to pre-owned luxury goods that come directly from brands or authorized sellers.
EBay’s new “Certified by Brand” program lets shoppers buy pre-owned luxury goods that come directly from the brands or their authorized sellers.
San Jose, Calif.—EBay has launched a new program allowing brands and designers to connect directly to the resale market.
The “Certified by Brand” program gives shoppers access to new or pre-owned luxury goods, including fine jewelry, watches, and handbags, that come directly from the brands or their authorized sellers.
“Certified inventory in the resale market is an undeniable opportunity for brands and authorized retailers, and eBay is the ideal partner for those looking to scale,” said Tirath Kamdar, global general manager of luxury at eBay.
“eBay’s Certified by Brand program broadens access to both buyers and brands to shop and sell luxury goods with confidence and certainty.”
Listings within the program will include either “Direct from Brand” or “Brand Authorized Seller” badges as well as information on the Certified by Brand program.
Participating brands in the watch and jewelry world include Le Vian, Judith Ripka, Lika Behar Collection, Alor, Perrelet, and Zodiac Watches.
Related stories will be right here …
The “Certified by Brand” program gives shoppers access to new or pre-owned luxury goods, including fine jewelry, watches, and handbags, that come directly from the brands or their authorized sellers.
“Certified inventory in the resale market is an undeniable opportunity for brands and authorized retailers, and eBay is the ideal partner for those looking to scale,” said Tirath Kamdar, global general manager of luxury at eBay.
“eBay’s Certified by Brand program broadens access to both buyers and brands to shop and sell luxury goods with confidence and certainty.”
Listings within the program will include either “Direct from Brand” or “Brand Authorized Seller” badges as well as information on the Certified by Brand program.
Participating brands in the watch and jewelry world include Le Vian, Judith Ripka, Lika Behar Collection, Alor, Perrelet, and Zodiac Watches.
“Luxury brands are being edged further into the resale space and many have fortified a presence by seeking partners to help compete in the secondary market,” said eBay.
“eBay’s Certified by Brand program provides brands and brand-authorized sellers access to both the platform’s 133 million active buyers, and consumer insights from eBay’s global network of buyers.”
In 2022, more than 60 percent of watches and 30 percent of jewelry listed on the site were categorized as pre-owned, said eBay, and there were more than 170,000 watches and more than 1 million jewelry average daily listings.
Certified by Brand is currently available for brands and buyers located in the United States, with brands and authorized sellers set to continue rolling out in the next few weeks.
More brands and sellers are expected to join the program over the next year, said eBay, and it has plans to expand to other markets.
Last July, eBay expanded its authenticity service to include fine jewelry, teaming up with the Gemological Institute of America, though the company noted that inventory within its Certified by Brand program does not qualify for this service.
Editors' Picks
Sponsored by
More on Technology
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
