Jeweler teams with brewer for Father’s Day promotion

Albany, N.Y.--Northeastern Fine Jewelry is partnering with local craft brewery Shmaltz Brewing Company to offer a gift and experience package to its shoppers this Father’s Day.

The store is giving customers who spend $129 at Northeastern Fine Jewelry from now through Saturday a voucher that can be redeemed for two tickets to Shmaltz’s “Hoppy Father’s Day” party on Sunday, which will feature a selection of Shmaltz’s He’brew lineup of beers as well as food and live music.

Shoppers also will be able to take home two of the brewer’s most popular beers--a six pack each of Genesis Dry Hopped Session Ale and Messiah Nut Brown Ale.

For those who can’t make the party, the vouchers can be redeemed for a tasting for two and a tour at Shmaltz’s brewery in Clifton Park, N.Y., as well as the pair of six packs.

“A good craft beer paired with a nice watch or set of cuff links is a winning combination that any dad would love,” said Ray Bleser, owner and founder of Northeastern Fine Jewelry. “We look forward to partnering with Shmaltz Brewing Company to celebrate dads this Father’s Day.”

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The store said that it is offering a variety of gifts for men this Father’s Day, including the traditional watches and cuff links, as well as tie bars, rings, gold repair tools and golf ball markers from a variety of brands like William Henry, Stephen Webster, Breitling, John Hardy, Tissot and more.

The Father’s Day package is available at Northeastern’s locations in Albany and Schenectady, N.Y. The company also has a third store located in Manchester Center, Vt.

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The National Retail Federation recently released the results of its Father’s Day survey, which showed that consumers would spend more money on experiences and events this year, driving retailers like Northeastern to look for ways to combine jewelry purchases with experiences and gift cards to create the perfect package for fathers.

According to the survey, nearly 43 percent of American shoppers will spend a total of $2.5 billion on events and experiences such as dinner or tickets to an event for their dads this Father’s Day while $1.8 billion will be spent on gift cards and another $1.8 billion will be spent on apparel items.