PodcastsJan 12, 2026
The latest poscasttest
IndependentsNov 16, 2014
A plan for pulling in customers on Black Friday
Feel a jewelry store can’t compete with all the big-box deals on Black Friday? One New York jeweler doesn’t buy it and is getting technical to draw in customers.
Albany, N.Y.--With a little more than a week to go until Black Friday, Northeastern Fine Jewelry has a plan to compete with the big-box mania of the day, and it involves a camera and a television.
The retailer, which has two stores in New York state and one in Vermont, is marking Black Friday and Small Business Saturday by offering spend-and-receive deals on both days at all three of its stores. Small Business Saturday is a day designed during the holiday season to celebrate, and encourage consumers to shop at, small locally-owned businesses.
The retailer is rewarding customers who spend a minimum of $1,399 with a GoPro Hero4 Silver, a popular high-definition camera that is “anticipated to be one of the hottest gifts of the upcoming holiday season,” Northeastern said.
The GoPros have become popular among mainstream consumers after gaining popularity among extreme athletes while skiing, surfing and skydiving. The portable, wearable camera has built-in Wi-Fi and Bluetooth connectivity.
Customers who spend $3,499 will receive a 55-inch Samsung Curved UHD 4K television, a long name for what is “one of the most technologically televisions on the market,” allowing people to view programs at IMAX-level quality in their home, Northeastern said.
“Northeastern Fine Jewelry has always been on the cutting edge when it comes to Black Friday specials, and this year is no different with two luxury gifts for shoppers at varying price points,” said President Ray Bleser.
The jeweler first began offering its Black Friday value-added specials about a decade ago, adding on a device that was quite groundbreaking at the time, Apple’s iPod.
With stores in Albany and Schenectady, N.Y. and Manchester, Vt., Northeastern Fine Jewelry carries a number of top brands, including David Yurman, John Hardy, Mikimoto, Hearts on Fire, Breitling and Roberto Coin.
Editors' Picks
Sponsored by
More on Independents
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
