PodcastsJan 12, 2026
The latest poscasttest
WatchesApr 26, 2016
Motorcyclist Lorenzo Joins Tissot Team of Ambassadors
Jorge Lorenzo, who has won the MotoGP World Championship three times, has joined the Tissot family of celebrity ambassadors.
Jorge Lorenzo, the most decorated Spanish MotoGP rider in history, is a new brand ambassador for Tissot. Lorenzo joins fellow MotoGP riders Stefan Bradl, Thomas Lüthi, Tito Rabat and Bradley Smith as ambassadors for the Swiss watch brand.
Le Locle, Switzerland--Champion motorcyclist Jorge Lorenzo, who has won the MotoGP World Championship three times, has joined the Tissot family of celebrity ambassadors, the brand announced.
Lorenzo has been in the public eye since the age of 8, when he won the Balearic Championship.
In 2002, on his 15th birthday, he became the youngest rider in the World Championship. Since then, he has won three World Championships (2010, 2012 and 2015), has been runner-up three times (2009, 2011 and 2013) and has achieved a record number of Poles (62).
“We are very pleased to welcome Jorge Lorenzo to the Tissot family,” brand President François Thiébaud said. “His passion, courage and fighting spirit fit with the values of Tissot perfectly.”
Tissot is the official timekeeper for MotoGP and has a number of other motorcycle riders already in its stable of brand ambassadors, Stefan Bradl, Thomas Lüthi, Tito Rabat and Bradley Smith.
“It is an honour for me that Tissot, such a prestigious brand with so much history in motorcycling, entrusts me with the role of ambassador,” Lorenzo said. “Tissot plays crucial role in the races and sets the pace in MotoGP. Now, I would like to return the favor and trust with victories and maximum precision on the track.”
Editors' Picks
Sponsored by
More on Watches
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
