PodcastsJan 12, 2026
The latest poscasttest
TechnologyJul 31, 2018
The RealReal Opens Its Second Store
It is located in Los Angeles and includes a men’s shop.
The RealReal’s Los Angeles storefront (Image courtesy of The RealReal)
Los Angeles—The RealReal has opened its second brick-and-mortar store in Los Angeles.
Located at 8500 Melrose Ave. in West Hollywood, the 12,000-square-foot gives customers the chance to shop, consign and receive valuations.
It’s the second brick-and-mortar store for the company, which opened a New York City location last year after starting as an online-only seller. (The RealReal also operates eight consignment offices in cities around the country where customers can receive free valuations and drop off their goods.)
Unlike the New York outpost in the city’s SoHo neighborhood, the Los Angeles store, which is officially open today, boasts a 5,500-square-foot men’s store complete with a “sneakerdome,” watch bar with rare timepieces, and a suiting and tailoring area.
Catering to the needs of Los Angeles, the new store offers curbside consignment drop-off in addition to in-store services. It also provides its standard, free valuations from a team of gemologists, horologists and authentication specialists. 
Rounding out the new space is a 1,500-square-foot “handbag vault,” with wall-to-wall luxury handbags, personal styling services, expert workshops and a café that serves beverages and snacks.
To make the shopping and consigning experience as seamless as possible, The RealReal relies on RealReal 360, its proprietary technology that provides a “unified view” of inventory and customer history across all platforms, from online to in-store to mobile.
CEO and Founder Julie Wainwright said in a news release announcing the new store, “With the continued success of our SoHo flagship and pop-up shops, we’re excited to expand our brick-and-mortar footprint and give The RealReal another permanent home—on the West Coast. We’re excited to give shoppers and consignors in L.A. and surrounding areas access to our omnichannel business, unique brick-and-mortar experience and services, and team of experts.”
The announcement of the Los Angeles store opening comes on the heels of news that The RealReal recently closed on $115 million in Series G financing, bringing its total equity to $288 million.
Editors' Picks
Sponsored by
More on Technology
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
