PodcastsJan 12, 2026
The latest poscasttest
Events & AwardsMay 04, 2017
Rocket Celebrates a Century with Vegas Giveaway
To mark its 100th anniversary, the packaging and display company will debut a new collection and give away $5,000 worth of product at JCK Las Vegas.
At the upcoming JCK Las Vegas show, Rocket will debut its Centennial Series, pictured here, and give away $5,000 worth of packaging to one winner.
New York--Packaging and display company Rocket is celebrating a century this year.
April marked its 100th anniversary, a time during which the company evolved from the business of hand-crafting watch crystals started by founder Jerome Shiffman to providing innovative packaging and displays for retailers.
The company will donate 10 percent of all orders taken for the Centennial Series at the show to Jewelers for Children.
Rocket also will give away $5,000 worth of packaging to one winner, drawn by President Michael Kaplan.
In January, Rocket moved from the Bronx location it had been in for 70 years to a new, expanded business facility in Westchester County, New York.
Located in the office park at 375 Executive Blvd. in Elmsford, Rocket said the new facility allows for a more efficient and expanded buying experience for its customers, updated manufacturing procedures and tech-based logistics that allow faster turnaround times and a larger sales support team.
The company also has offices in California and China.
“Celebrating 100 years in the business holds even more significance because third and fourth generation family members still actively head up the business,” Kaplan said. “That in itself is rare these days. We all uphold the core values that shaped this business from day one, a century ago: consistency, dependability and longevity.”
Editors' Picks
Sponsored by
More on Events & Awards
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
