PodcastsJan 12, 2026
The latest poscasttest
IndependentsApr 26, 2016
Platinum Shines at Jeweler’s ‘Wedding Band Weekend’
Long’s Jewelers held the event at its Burlington, Mass. location last month and sold more bands in platinum than any than in any other metal type.
With the store’s sales associates teaching couples about the benefits of platinum wedding bands, Long’s Jewelers sold hundreds of them during its “Wedding Band Weekend.”
Burlington, Mass.--One recent event showcasing wedding bands drove thousands of young women and men into Long’s Jewelers last month.
The longstanding “Wedding Band Weekend,” held at Long’s Burlington, Mass. location from March 18 to 20, invites couples to the store to explore wedding band options and find ones that fit both their style and budget.
The retailer said that this year’s event was its best ever, with attendance up slightly (last year’s event had nearly 3,000 people stopping in to the store) and the average ticket up 8 percent.
Long’s said that platinum bands were very popular with couples this year. With the store’s sales staff taking the time to teach all event attendees about the benefits of choosing a platinum wedding band, the retailer sold more bands in platinum than in any other metal type.
“Wedding Band Weekend” included bridal brands such as Ritani, Memoire, Diana, A. Jaffe and Furrer-Jacot, as well as introduced some new designers to it such as Everband, Jack Kelege and Henri Daussi, allowing the store to offer thousands of choices in platinum, gold, diamond and custom.
The event also included other wedding professionals and companies--TAG Heuer, Jordan’s Furniture, The Capital Grille and Cakes for Occasions--that wanted to reach a younger demographic and provide prizes for attendees.
Long’s set up partner tables for these companies throughout the event to allow couples to enter to win the prizes. Any couple who attended could enter, with no purchase necessary to win any prize except one--$1,000 off a wedding ring purchased during Long’s Wedding Band Weekend.
Established in 1878, Long’s Jewelers has five stores in Massachusetts, in Boston, Braintree, Peabody, Natick and Burlington.
Editors' Picks
Sponsored by
More on Independents
The Latest
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
PodcastsNov 27, 2025
Test Podcast With VideoTest Podcast With Video. New interview with Ada Lovelace.
PodcastsNov 25, 2025
Test New Podcast PostAbstract for tests. New Podcast interview with John Lennon, Jimi Hendrix and Jim Morison.
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling LuxuryAhead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
AuctionsOct 09, 2024
Rolex Worn on Apollo 14 Mission Up for SaleThe GMT-Master “Pepsi” belonging to astronaut Edgar Mitchell is a standout in RR Auction’s online “Space Auction,” going on now.
MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’The ads celebrate the mall culture of the ‘80s and ‘90s.
MajorsOct 09, 2024
PGI Launches New Virtual Sales TrainingRetail sales associates can access the video series on mobile to refresh their selling skills.
Policies & IssuesOct 09, 2024
GJNRF: Reaching Out, Rebuilding Futures For 25 years, India’s Gem & Jewellery National Relief Foundation has provided aid in the wake of war, natural disasters, and global crises.
AuctionsOct 08, 2024
Sotheby’s Selling Jewelry That Belonged to a Bulgarian TsarThe November auction will feature a collection of jewels owned by Ferdinand I, the first king of modern Bulgaria, and his family.
SourcingOct 08, 2024
Rio Tinto Begins New Phase of Production That Will Extend Diavik’s LifeCommercial production has begun underground at the Canadian diamond mine’s A21 pipe.
SurveysOct 08, 2024
What to Know About Online Shopping This Holiday SeasonDeloitte and Adobe Analytics shared their insights on the season, from the retail sales forecast to the role of generative AI.
CollectionsOct 08, 2024
Sylvie Adds New Men’s BandsThe Texas-based jeweler collaborated with luxury clothing brand Uncommon Man on men’s bands designed with European influences.
SourcingOct 08, 2024
Is Current Diamond Industry Turbulence Shaping a ‘New Normal’? Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
SourcingOct 07, 2024
Rio Tinto to Offer 76 Diamonds in 2024 Beyond Rare Tender The sales event, in its second year, features a selection of rare diamonds from the miner’s Argyle and Diavik diamond mines.
CollectionsOct 07, 2024
Olympian Kristi Yamaguchi Partners With Heller Jewelers on New CollectionA portion of the proceeds from the “Always Dream” collection will go to Yamaguchi's foundation, supporting early childhood literacy.
