Nearly 100 Designers Have Banded Together to Help Feed Children

it tends to, via social media.

Adina Reyter, Anita Ko, Ariel Gordon Jewelry, Arman Sarkisyan, Brent Neale, Colette, Dana Bronfman, Irene Neuwirth, Jacquie Aiche, KatKim, Marlo Laz, Melissa Kaye, Michelle Fantaci, Retrouvai, Nouvel Heritage, Santo by Zani and Zoe Chicco are just some of the brands involved.  

“We have the ability to reach out to this incredibly supportive community all at once and it’s a quick way to mobilize people,” said Lowitz of the Instagram snowball effect.

Forman said, “It was a call to action to get people together. I think as more designers started posting other designers would see and reach out to us.”

In a few short days the number of brands participating grew from a handful to nearly 100, truly representing how “linked” the jewelry community is.

Many designers, like Brent Winston of Brent Neale, whose gypsy rings are pictured here, have made personal donations to No Kid Hungry in addition to donating proceeds of sales.

With most people hunkered down at home, #Linked was a project that resonated with designers, just as it hit home for the creators.

“As a parent watching all of this unfold and realizing the uncertainty [caused by coronavirus] for so many parents and kids was what really compelled us to use what we’ve got,” which was relationships and the ability to spread a message, Lowitz said.

Gadi said she worried about the impact of coronavirus on her own clients with children, as well parents all over the world who are without resources like food or childcare.

Focusing on how the jewelry world so easily connects for a good cause has provided some solace in uncertain times for the designers and companies involved.

Nouvel Heritage is one of the 84 brands participating in the #Linked campaign.

Lowitz said, “The upside of this is the jewelry community is so responsive and supportive and it doesn’t feel competitive. Everyone was motivated by one another; there was really no bullshit between PR agencies or brands or showrooms. Everyone wants to get involved.”

Gadi, Forman and Lowitz now face a larger project than they anticipated, as designers continue to jump on board, but are looking forward to sustaining the effort of shopping for good.

“It’s not a one-time thing,” Forman explained. “We’re encouraging designers to keep posting to spread the message.”

Has a Santo by Zani folding pendant been on your jewelry bucket list? Now is the time to buy, when a portion of proceeds benefit No Kid Hungry.

“And if it can help our designers [gain sales] too, then it’s a win/win,” added Lowitz.

The sense of community #Linked is fostering is giving everyone involved hope for the future.  

“Everybody is going to feel isolated,” said Lowitz. “Everyone is going to feel a little bit helpless. This is a connected community and this is a way for people to be able to help.”

“It’s the first time we’re all experiencing the same thing worldwide,” said Gadi. “We’re all in this together.”